“Intelligent smile care is the brainchild of Dr. Irwin Smigel, world-renowned father of aesthetic dentistry and founder and president of the American Society for Aesthetic Dentists.

Having been at the forefront of every major new development in dentistry over the past three decades- including, laminates, veneers, non-surgical facelifts and tooth [...]]]> Regarding Supersmile Toothpaste:

“Intelligent smile care is the brainchild of Dr. Irwin Smigel, world-renowned father of aesthetic dentistry and founder and president of the American Society for Aesthetic Dentists.

Having been at the forefront of every major new development in dentistry over the past three decades- including, laminates, veneers, non-surgical facelifts and tooth whitening, Dr. Smigel sought to create a revolutionary product line that strengthened tooth enamel and improved the health of gums while safely whitening, The resulting collection couples advanced scientific formulas with intuitive usage for complete oral care.”

Here is what they claim:

Our Whitening Toothpaste with Fluoride brightens teeth 273% more effectively than the leading national brand.

• Whitens: Calprox® safely lifts surface stains such as coffee, tea, tobacco, red wine and other stains without harsh abrasives or the risk of sensitivity. Maintains and enhances the vibrancy of professionally bleached
  teeth. Restores bonding, caps, veneers and dentures to their original whiteness.
• Freshens: Sodium Bicarbonate provides long-lasting germicidal protection for fresher breath.
• Strengthens: The combination of Calcium and Phosphates re-mineralizes tooth enamel.
• Protects: Fights against cavities with fluoride.

Silica Free, Gluten Free, Sulfate Free, Dye Free, Kosher

Supersmile has been in numerous magazines and newspaper articles because of the amazing cleaning and whitening power of their toothpaste.  Here are some of the magazines they have been in:

• Popular Science
• Health Magazine
• Shape Magazine
• InStyle Magazine
• Best Health Magazine
• Bazaar
• WWD Beautybiz
• Lucky
• Town&Country
• Time

Don’t take my word for it… listen to these celebrities:

“Thank you for the teeth products. And just in the nick of time. My teeth were starting to look like cheese doodles.” – Adam Sandler

“I use Supersmile all the time – my parents are so proud of me. I’ve been using it for years now; it gets the job done. Dr. Smigel is like this genius of dentists. He’s the best! The toothpaste really works.” – Jimmy Fallon

“My favorite is the single use mouthwash refresher- its so easy to use anywhere- and I keep packets with me on set cause, as an actor, its so important to have fresh breath! Its genius.“  – Kristen Bell

“I recommend Supersmile to anyone who wants a glamorous smile.” – Ivana Trump

Hailed the “#1 Whitening System” recommended by cosmetic dentists, Supersmile continues to gain awareness for its unparalleled ability to safely whiten while also cleaning and protecting teeth.

Tom’s of Maine (the company responsible for Tom’s) is an amazing company that is completely focused on you and the environment.  I have never seen a more “aware” company than this.

At the [...]]]> Ok, I know it sounds like you’re buying the toothpaste of some guy name Tom.. but you’re getting much more than that!

Tom’s of Maine (the company responsible for Tom’s) is an amazing company that is completely focused on you and the environment.  I have never seen a more “aware” company than this.

Why Tom’s Toothpaste?

At the time of writing this, I’m aware of 3 SLS Free Toothpaste products Tom’s of Maine produces.

1. Clean & Gentle: Clean and Gentle Care
2. Sensitive: Maximum Strength Sensitive Toothpaste for Sensitive Teeth and Cavity Protection with Fluoride
3. Clean & Gentle: Fluoride Free Clean and Gentle Toothpaste

A number of companies sell Tom’s through Amazon and can offer amazing prices because they don’t have expensive store fronts to maintain.  Here are some:

Aside from the health benefits, Tom’s business practices are almost enough to outweigh all other benefits.  Take a look:

• No animal testing or animal ingredients
• They share all ingredients, their purpose and their source
• Sustainable Practices are a priority in every aspect of their business
• No artificial colors, flavors, fragrances, or preservatives
• They strive to maximize the recycled content and the recyclability of their packaging
• 5% of their employees time goes towards volunteering
• 10% of profits go towards human and environmental goodness.

What other companies can you say this about?  …<silence>

Sodium Lauryl Sulfate, commonly known as SLS is a very effective foaming agent and a caustic detergent which is useful in removing grease.  Although [...]]]> SLS, or Sodium Lauryl Solfate, is responsible for aphthous ulcers, commonly known as canker sores and is found in 99.9% of toothpastes on the market today.

What is SLS?

Sodium Lauryl Sulfate, commonly known as SLS is a very effective foaming agent and a caustic detergent which is useful in removing grease.  Although commonly included in personal care items such as soaps, shampoos and toothpastes, SLS can irritate skin and should not be swallowed.  The sodium lauryl sulfate found in our soaps is exactly the same as you would find in a car wash or even a garage, where it is used to degrease car engines.  In the same way that SLS can dissolve engine grease, it can also dissolve the oils in our skin.

Why is SLS bad?

A report published in the Journal of The American College of Toxicology in 1983 showed that concentrations as low as 0.5% could cause irritation and concentrations of 10-30% caused skin corrosion and severe irritation.  It is also well documented that it denatures skin proteins, which causes not only irritation but also allows environmental contaminants easier access to the lower, sensitive layers of the skin.  Perhaps most worryingly, SLS is also absorbed into the body from skin application. Once it has been absorbed, one of the main effects of sodium lauryl sulfate is to mimic the activity of the hormone Oestrogen. This has many health implications and may be responsible for a variety of health problems from PMS and Menopausal symptoms to dropping male fertility and increasing female cancers such as breast cancer, where oestrogen levels are known to be involved.

Why is it in our toothpaste?

The answer is simple – it is cheap. SLS is an effective was of dissolving oils and grease so it is used despite the fact that there are health issues the public is not aware of.  As silly as it sounds, another reason is because people don’t feel like they are really cleaning their teeth unless there are bubbles or fizz.

Where can I find the best SLS Free Toothpaste?

Included on this page, and on this website, are a number of links to other sites that may provide further information and discount prices on SLS free toothpaste.  I have also included a search from Amazon, which has great deals on SLS Free Toothpaste.

Do not believe that just because a product is labeled as “natural” that it is free from SLS. Most common brands of “Natural” or “Herbal” shampoos and cleansers still use these harmful chemicals as their main active ingredient – read the labels to be sure!  More and more companies are starting to realize that we are becoming more and more informed about the ingredients in the products they sell us.  For marketing purposes, some companies now clearly label their products as SLS Free Toothpaste to draw more attention.  Always read the label to make sure.